“Tap” is Leo Burnett’s creative vision and the name of Canadian Tire’s anthemic Winter Olympics spot that ends with “We all play for Canada”. The editor is Marc Langley and the director is Soft Citizen’s Mark Molloy.
Brand: Canadian Tire
Title: Tap
Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Director: Anthony Atkinson, Paul Giannetta
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Executive Producer/Head of Production: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kim Lazer
Production Company: Soft Citizen
Executive Producers: Eva Preger, Rob Burns, Link York
Director: Mark Molloy
Director of Photography: Adam Arkapaw
2nd Unit Director: Zach Lowry
Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves
Colour Facility: Company 3
Colourist: Tom Poole
Special Effects and Finishing: A52
Mnemonic: Fort York VFX
Motion Graphics Design and Animation: Tony Ramayon
Music & Sound Design: Pivot Audio
Composer: Guy Amitai
Sound Design: Guy Amitai, Lawrence Horne
Producer: Jonas Holst
