Michelle Czukar: a Canadian Classic for Leo Burnett Toronto and Canadian Tire

What could be more Canadian than an outdoor rink? Editor Michelle Czukar and Soft Citizen director Mark Molloy team up on this emotionally compelling spot for Leo Burnett Toronto and Canadian Tire. Watch this spot to find out why this outdoor rink is even more special than most.

CREDITS

Brand: Canadian Tire
Title: First Skate

Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Director: Anthony Atkinson, Paul Giannetta
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Executive Producer/Head of Production: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kim Lazer

Production Company: Soft Citizen
Executive Producers: Eva Preger, Rob Burns, Link York
Director: Mark Molloy
Director of Photography: Adam Arkapaw
2nd Unit Director: Zach Lowry

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin

Colour Facility: Company 3
Colourist: Tom Poole

Special Effects and Finishing: A52

Mnemonic: Fort York
Motion Graphics Design and Animation: Tony Ramayon

Audio House: Pivot Audio LA

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