It May be Winter, But Paul Proulx is Giving Innocean and Kia a Lift

kiaWe love a good demonstration, especially when the concept is clever and entertaining. In this film, Kia takes the saying, “seeing is believing” to a whole new level with “The Kia Chairlift: Made To Conquer Winter”, edited by Paul Proulx and directed by Charles Wahl from Asymetric. To prove that Kia can handle winter snow, the folks at Innocean came up with the idea of giving skiers a lift up the mountain. But not in a chair lift … in a Kia. What starts as a ‘what’ moment, quickly turns into a ‘WOW’ moment for these skiers. Paul delivers a dynamic, finely-tuned cut that deftly showcases Charles and Samy’s beautiful shots of the scenery, skiers, and car while giving the dialogue elbow room to tell the story.

Client: Kia
Title: The Kia Chairlift: Made to Conquer Winter

Agency: Innocean
Creative Director: Gerald Schoenhoff
Copy Writer: Jonathan King
Art Director: Arron Isaac
Producer: Alina Prussky

Executive Producer: Evan Landry
Production Company: Asymetric
Director: Charles Wahl
Director of Photography: Samy Inayeh

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: Pirate

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