Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

dairyfarmersofcanadaDDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass™ in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website, themilkglass.ca.

milk-glassThe Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.

Edited by Paul Proulx and directed by Steam Film’s Matt Atkinson.



Client: Dairy Farmers of Canada
Title: “The Milk Glass™”
Length: 1×60, 1×30, 5×15

Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Associate Creative Director: Craig Ferguson
Associate Creative Director: Allan Topol
Associate Director of Production: Stef Fabich

Production Company: Steam Films
Director: Matt Atkinson
Director of Photography: Robert Scarborough

Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editors: Aaleya Waslat, Colin Murdock
Finishing: Fort York
Lead Flame Artist: Mike Bishop

Colour: Alter Ego
Colourist: Wade Odlum

Audio House: Grayson Matthews