Jeff Poremba Shaves The Video For Grey New York & Gillette’s “Go Ask Dad”

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Who is the better teacher? The internet or Dad?

The answer should come as no surprise. Directed by Untitled Films Tyler Williams and edited by Jeff Poremba, the video features sons seeking advice on traditional ‘ask Dad’ stuff like tying ties and and asking out girls … and of course … shaving is one of the topics covered by an international assortment of Dads. Editor Jeff Poremba skillfully cut the spot together in 4 different languages for Grey New York and Proctor & Gamble’s Gillette brand.

The boys first try learning things by “asking the internet,” then asking their dads, and comparing results. The Dads turn out to be the better teachers. Although we always knew it, a reminder isn’t a bad thing.

Read the Adage article about the video.

 

 

Name of Commercial: Go Ask Dad
Client: Procter & Gamble
Name of Agency: Grey New York
Executive Creative Director: Leo Savage & Jeff Stamp
Copywriter: Andrew Shaffer
Art Director: Garam Park
Designer/Jr. Art Director: Robert Jencks
SVP Head Of Integrated Production: James McPherson
Agency Producer: Chase Wagner

 

Production Company: Untitled Films
Director: Tyler Williams
Cinematographer: Jesse Louttit
Executive Producer: Tom Evelyn
Line Producer: Jason Friedman

 

Editing Facility: Rooster Post Production
Editor: Jeff Poremba
Assistant Editor: Brett Rostrup

 

Colour Facility: Alter Ego
Colourist: Clinton Homuth

 

VFX/ Finishing Facility: Fort York VFX
Online Artist: Andrew Rolfe
Online Assistant: Kevin Asis

 

Audio House: Grayson Matthews

 

 

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