Paul Proulx says yes to Yaris for Saatchi & Saatchi

Beyond the ScreenPaul Proulx connected with Skin & Bones director Adam Azimov to create a spot for Saatchi and Saatchi and the Toyota Yaris that can only be described as šŸ˜šŸ‘šŸ‘«. “Beyond The Screen” captures many of social media’s most used icons, bringing them into the real world, and reminding us that life is way more fun when you “connect to what’s real”.

 

“Beyond the Screen”
Client: Toyota
Agency: Saatchi & Saatchi
EVP, Executive Creative Director: Brian Sheppard
Associate Creative Director: Rob Gendron
Copywriter: Naeem Ghafari
Art Director: Lena Lee
Producer: Michelle Orlando

 

Production Company: Skin & Bones
Director: Adam Azimov

 

Editing Facility: Rooster Post Production
Editor: PaulĀ Proulx
Assistant Editor: Colin Murdock

 

Colour: AlterĀ Ego
Colourists: WadeĀ Odlum

 

Finishing: Fort York VFX
OnlineĀ Artist: Mike Bishop

 

Audio: Apollo Studios

 

 

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