Paul Proulx says yes to Yaris for Saatchi & Saatchi

Beyond the ScreenPaul Proulx connected with Skin & Bones director Adam Azimov to create a spot for Saatchi and Saatchi and the Toyota Yaris that can only be described as 😍👍👫. “Beyond The Screen” captures many of social media’s most used icons, bringing them into the real world, and reminding us that life is way more fun when you “connect to what’s real”.


“Beyond the Screen”
Client: Toyota
Agency: Saatchi & Saatchi
EVP, Executive Creative Director: Brian Sheppard
Associate Creative Director: Rob Gendron
Copywriter: Naeem Ghafari
Art Director: Lena Lee
Producer: Michelle Orlando


Production Company: Skin & Bones
Director: Adam Azimov


Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock


Colour: Alter Ego
Colourists: Wade Odlum


Finishing: Fort York VFX
Online Artist: Mike Bishop


Audio: Apollo Studios




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