Christina Humphries Edit Is A Sweet Dream For BIMM And Sears Canada

Screen Shot 2015-06-23 at 2.14.48 PMEditor Christina Humphries is making BIMM and Sears very comfortable with this new spot promoting Sears new mattress 365 Night Comfort Guarantee. Director Tracey Rowe from production company Wilfrid Park adds beautiful art direction and a fun visual twist to this update on the Princess and the Pea fable.

Name of commercial: “Rosalie”
Client: SEARS
Agency: BIMM
Creative Director: Roehl Sanchez
Art Director: Rosalinda Graziano
Copywriter: Melanie Cote
Producer: Marc Siversky
Production Company: Wilfrid Park
Director: Tracey Rowe
Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup
Colour: SMITH
Colourists: Bill Ferwerda
Finishing: Fort York
Lead Flame artist – Michael Bishop
Flame artist – James Marin
Animation Director – Davor Celar
Lead Animator – Derek Gebhart
Animator – Shadat Patwary
Flame assistant – Luke White
Graphics – Tony Ramayon
Audio House: Grayson Matthews
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