Rooster Post Helps Put The Cheers Into Rethink’s Coors Light Games

Screen Shot 2015-06-16 at 10.24.24 AMThis summer, Rethink and Coors Light are celebrating backyard games with an epic 2-day tournament called “The Coors Light Games”. These Games feature really, really, really amateur athletes whose only athletic skill is in finding a special gold Coors Light can to qualify. We say cheers to that. The creative was directed by The Corner Store Film’s Jorn Haagen with editorial by Marc Langley.



Screen Shot 2015-06-16 at 10.23.41 AM

Client: Coors Light
Agency: Rethink, Toronto
Creative Director: Aaron Starkman
Creative: Marie Richer
Creative: Jamie Umpherson
Broadcast Producer: Vanessa Birze
Account Executive: Lynn Summers
Account Supervisor: Sarah Reidlinger


Production Company: The Corner Store Films
Director: Jorn Haagen
Executive Producer: Susi Patterson
Producer: Kirsten Bowman


Post Production: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman


Colourist: Eric Whipp, Alter Ego


Post Production: Fort York VFX
Executive Producer: Amanda Lariviere
Flame Artist: Ernest Mordak


Music and Sound Design: RMW Music
Audio Producer: Mark Rajakovic
Executive Producer: Jeff Cohen
Engineer: Ryan Chalmers
Sound Design: Kyle Gudmundson



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