It’s A Magical Walmart Winter for Editor Paul Proulx

First Winter SnowThere’s something magical about a first snowfall and a first winter drive. In this spot for JWT Canada and Walmart, Circle Productions director James Haworth and editor Paul Proulx bring the charming narration to life with a perfect blend of post production alchemy, thanks in part to the the VFX wizardry of Fort York VFX online artist Andrew Rolfe and VFX artist Davor Celar.

“First Winter Drive”
Client: Walmart Canada Corp
Agency: JWT Canada
Chief Creative & Integration Officer: Brent Choi
SVP Creative Director: Ryan Spelliscy
Copywriter: Pip Scowcroft
Art Director: Kara Wark
Agency Producer: Chris Huber


Production Company: Circle Productions
Director: James Haworth
Director of Photography: Ray Dumas
Producer: Amanda Field
Executive Producer: Karen Tameanko


Editing Facility: Rooster Post Production
Editor: Paul Proulx
Assistant Editor: Colin Murdock


VFX/Online Facility: Fort York VFX
Online Artist: Andrew Rolfe
Assistant Online Artist: Kevin Asis
VFX Artist: Davor Celar


Colour: Alter Ego
Colourist: Eric Whipp
Assistant Colourist: Alanna Humphreys


Audio House: RMW Music



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