Editor Christina Humphries Gets The Party Started For Appleton & BBDO

We Don't Care Image“We Don’t Care” is the name of the latest spot for Appleton Estate Jamaican Rum out of BBDO Toronto. The commercial was created by Joel Pylypiw & Chris Booth and was produced by Beatrice Bodogh. Christina Humphries’ edit brings a bracing energy to the laid back Jamaican vibe, with lush visuals from Steam Film’s director Nabil and Cinematographer Danny Hiele. Everyone’s invited to click and enjoy.

“We Don’t Care”
Client: Appleton Estate
Agency: BBDO Toronto
VP Associate Creative Director: Joel Pylypiw
VP Associate Creative Director: Chris Booth
VP Head of Broadcast: Beatrice Bodogh
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno


Production Company: Steam Films
Director: Nabil
Director of Photography: Danny Hiele
Producer: Chris Scherk


Editing Facility: Rooster Post Production
Editor: Christina Humphries
Assistant Editor: Brett Rostrup


Finishing: Ricochet
Lead Flame Artist: Igor Boros


Colour Facility: Notch
Colourist: Bill Ferwerda


Audio House: Human Worldwide
Producer/Music Supervisor: Dwight Rivera



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