Untitled Films‘ director Steve Gordon has created this beautifully shot yet disturbing spot to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape. Learn more at action-against-violence.com.
“Coming from South Africa myself, this is an issue very close to my heart,” says Gordon. “Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”
Rooster Post Production’s Christina Humphries cut together a tense visual narrative that creates maximum emotional impact.
“Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge,” adds Gordon. “For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
Production Company: Untitled Films
Director: Steve Gordon
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: John Houtman, Steve Gordon
Editor: Christina Humphries
Assistant Editor: Deb Gurofsky
Editorial: Rooster Post Production
Online: Fort York
Online Artist: Andrew Rolfe
Colour Facility: Redlab
Colourist: Walt Biljan