Rooster Post Is Game As Traditional Advertising Embraces Branded Content

An interesting read on how some Canadian brands have taken their branded content to the next level. What does it take to really break through? It looks like great creative is still the way to go.

We’re pleased that they’ve included 4 projects that we worked on: Dave De Carlo & Drew Stevenson for Dempster’s, Marc Langley for Molson’s Beer Fridge, Paul Jutras for Volkswagen’s Once More: The Story of VIN 903847 and Dave De Carlo for VW Beetle 3 Track – Gang of Rhythm.

http://strategyonline.ca/2014/03/07/weekend-reading-the-next-wave-of-branded-content/?utm_source=stream-newsletter&utm_medium=email&utm_campaign=weekend-reading-the-next-wave-of-branded-content