YouTube: The Hits Keep Coming for Marc Langley’s Editing Projects

Remember the Molson Beer Fridge that only opened by scanning a Canadian passport?
It was the 2nd most viewed commercial online in Canada last year. In that spot the Beer Fridge was in Europe. This latest one is like an Indonesian version of Planes, Trains and Automobiles with the Beer Fridge travelling to the remote Gili Islands. ‘The Beer Fridge – Project Indonesia‘ – the follow-up – currently has well over 1.8 million hits on YouTube and is proving to be another huge success for Canadian ad agency Rethink and client Molson Canadian.

The Beer Fridge – Project Indonesia film is directed by Untitled Films‘ Tyler Williams and skillfully edited by Rooster Post Production’s Marc Langley.

The latest spot chronicles a real story – the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the olympic games, and of course a red fridge stocked full of Molson Canadian.

It’s interesting to note that the extended 2 minute, 45 second version, aired on television. According to Molson’s vice-president of marketing, Dave Bigioni, powerful storytelling is now crucial for ads to have an impact and it all starts with consumer engagement.

Rooster Post Production editor, Marc Langley, understands how to tell stories. As editor on the original Beer Fridge stunt spot, Langley got the storytelling vibe the agency was after. With an impressive reel of award-winning commercials, Langley was once again the perfect choice to bring together a project that was deemed nearly impossible to pull off.

Untitled Films counted on the experience and expertise of producer Tom Evelyn, whose job it was to navigate production hurdles: unpredictable weather, a skeleton crew, and the transportation of the red Beer Fridge itself – actually 2 fridges, one of them being a back-up in case something unforeseen happened. And because it was a real story … keeping the surprise a secret from Morgan and the residents who knew him, wasn’t an easy task either.

The end result is a touching spot, despite the many logistical challenges to pull off – with a great story and a wonderful payoff for friendship, hockey and Canadians everywhere.

For more about this project read the article in Fast Company.

And in the Globe And Mail

Catch the interview with Ryan, Phil and Morgan here

Credits
Title: The Beer Fridge – Project Indonesia
Client: Molson Canadian

Agency: Rethink
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer
Writers: Aaron Starkman, Mike Dubrick
Account Director: Ashley Eaton
Broadcast Producer: Dave Medlock

Production Company: Untitled Films
Director: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
Director of Photography: John Houtman

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Colourist: Eric Whipp, Alter Ego

Post Production: Fort York VFX
Music and Sound Design: RMW Music

Credits:
Title: The Beer Fridge
Client: Molson Canadian

Agency: Rethink, Toronto
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Writers: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea

Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Post Production: Fort York VFX
Music and Sound Design: RMW Music
Producer/Composer: Steven MacKinnon

Colourist: Eric Whipp, Alter Ego

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