Rooster Post Helps Drive the Film, “Once More: The Story of VIN 903847”

In 1955, Paul Loofs bought a Volkswagen Beetle and decided to drive it around the world: not once, but three times. And 58 years after its first trip around the world, Beetle ‘VIN 903847’ is still on the road. The documentary film and interactive website, ‘Once More: The Story of VIN 903847’, follow the journey of the 1955 Beetle from past to present, in a remarkable story that has yet to end.

After stumbling upon archival pictures featuring a man and his 1955 Beetle, Volkswagen Canada along with Toronto-based advertising agency Red Urban knew they had a story to tell. Tracking down 82-year old Paul Loofs was just the beginning of a year-long project to bring the story of VIN 903847 to life.

Working closely with Academy Award-Nominated director Hubert Davis, of Untitled Films, and Paul Jutras, of Rooster Post Production, Red Urban created the thirty-minute documentary ‘Once More: The Story of VIN 903847’, which premiered on Discovery Channel and Bravo in January.

But the film is only part of the experience. The interactive site at, uses the film as a backbone to an immersive exploration of the Beetle’s 58 year (and counting) history. Together, the documentary and the website provide a unique interactive experience, allowing viewers to fully immerse themselves in the story of ‘Once More’.

The documentary is airing on Bravo and Discovery Channel until the end of February. Showtimes are:

Saturday February 22nd at 1PM

Sunday February 16th at 8:30AM
Sunday February 23rd at 6:30AM
Friday February 27th at 6:30PM

See the site at

Title: “Once More: The Story of VIN 903847.”
Client: Volkswagen

Director, Marketing at Volkswagen Canada: Peter Blackwell
Manager, Brand Marketing at Volkswagen Canada: Lynne Piette
Manager, Digital Marketing at Volkswagen Canada: Kayan Ng

Agency: Red Urban
Creative Director: Christina Yu
Art Director: Liam Johnstone
Writer: Sarah DiDomenico, Matt Syberg-Olsen
Integrated Producer: Terri Vegso
Account Executive: Dianne Kim
Creative Resources Manager: Mary-Claire Barlow

Production Company: Untitled Films
Director: Hubert Davis
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
DP: John Minh Tran, Chris Romeike

Post Production: Rooster Post
Editor: Paul Jutras
Assistant Editor: Jesse Unruh
Executive Producer: Melissa Kahn

Transfer: Alter Ego
Colourist: Trisha Hagoriles

Online: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Jason Pereira

Audio: Imprint Music, Toronto
Director: Fraser MacDougall

2 thoughts on “Rooster Post Helps Drive the Film, “Once More: The Story of VIN 903847”

  1. Pingback: It Was an Award-Winning Evening at the 2014 Marketing Awards | The Rooster's Blog

  2. Pingback: Bessies Shortlist Announced: Langley & Jutras Each Get a Nod for Editing | The Rooster's Blog

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