“Brain Scan” is the brain child of Rethink.

Next week is brain awareness week. “Brain Scan”, is the brain child of agency Rethink and the Alzheimer Society of British Columbia. This beautiful PSA has been launched to raise awareness and much needed funds for research. The spot is directed by Untitled Films’ Steve Gordon, edited by our Christina Humphries and animated by Hatch Studios.

“Brain Scan”

Client: Alzheimer Society of British Columbia
Agency: Rethink Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Writer: Bob Simpson
Broadcast Producers: Laura Rioux, Daniella Sorrentino
Account Services: Glen Chalcraft

Director: Steve Gordon
Production Company: Untitled Films
Executive Producer: James Davis
Line Producer: Kate Dale
Director of photography: Steve Gordon

Post Production: Rooster Post Production
Editor: Christina Humphries
Assist Editor: Deborah Gurofsky
Rooster Executive Producer: Melissa Kahn

Animation: Hatch Studios
Design Director: Larissa Ulisko
Hatch Exec. Producer: Randi Yaffa
Hatch Producer: Holly Nichols

Original Music: Robert Smart
Audio House: Wave Productions
Producer: Colin Weinmaster
Engineer: Craig Warrian

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