Hot New Creative: Pennington’s Magic Mirror

Mirror, Mirror on the wall, who’s the hottest of them all?

Pennington’s, a retail giant in plus size woman’s fashion, has just launched a major makeover with a fresh new shopping experience that promises the hottest new styles “Styled to Surprise.” Imagine shopper’s surprise when they discover what DDB Canada’s Toronto Office has in store. DDB, Untitled director Curtis Wherfritz, Rooster Post Production editor Christina Humphries and Track & Field VFX flame artists Andrew Rolfe and Ernie Mordak helped to create the world’s first mirror that reflects the accolades and positive feedback every woman deserves to receive when she finds that perfect outfit … “the joy of a fabulous fit”. And who better to flatter the fashionista than two hot firemen who “come to life” and interact with the women via awe-inspiring motion sensored, mirror technology. A hidden camera catches the fun … and delighted reactions of the shoppers.

Production Company: Untitled Films
Director: Curtis Wehrfritz
Agency: DDB Toronto
Creative Director: Denise Rossetto
Creative Director: Todd Mackie
Art Director: Yusong Zhang
Copywriter: Daniel Bonder
Broadcast Producer: Caroline Clarke
Digital Producer: Sarah Lasch â Digital Producer
Line Producer: Jen Walker
Post-Production: Rooster Post Production
Editor: Christina Humphries
VFX:Track & Field VFX
Flame Artists: Andrew Rolfe, Ernie Mordak

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