June is wedding month, and Rooster Post Production would like to propose a toast to Red Urban Canada’s latest campaign, “Drive Until” for Volkswagen.
The first two advertisements in the series follow a man, in his early 30s, as he takes two very important steps in his life. Beautifully directed by Untitled’s Jean-Michel Ravon, the first installment, “Courage”, shows the man driving his Golf around the block repeatedly, as he mentally prepares to propose to his girlfriend. When he makes up his mind and parks the car in front of his girlfriend’s house, the words “Drive until you find the courage.” appear on the screen. The second spot, released today, “Time”, has the same man driving around in his Golf with his three best friends the night before the wedding. As the man prepares to head into the church, the words “Drive until it’s time.” appear. Both chapters were expertly walked down the aisle by Rooster editor Paul Jutras with Track & Field’s Ernie Mordak and Andrew Rolfe as best men for the online.
Red Urban has plans to complete the trilogy with Jutras providing his editorial expertise once again. This time around, Volkswagen Canada will be asking fans what the next chapter in the “Drive Until…” series should be, via a Facebook app that goes live on June 13, 2011.
Agency: Red Urban
Creative Director: Christina Yu
Copywriter: Matt Syberg-Olsen
Agency Producer: David Isaac
Account Supervisor: Sonia Ruckemann
Account Director: Carline Kilgour
Director: Jean-Michel Ravon
Production Company: Untitled Films
DP: John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Post Production: Rooster Post Production
Editor: Paul Jutras
Assistant Editor: Yumi Suyama
Colour: Eric Whipp @ Alter Ego
Online/VFX: Track & Field VFX
Flame Artists: Ernie Mordak & Andrew Rolfe
Music/Sound House: Appollo Studios
Producer: Didier Toval
“Courage” Music Track: “Just Like Honey” by Jesus & Mary Chain
“Time” Music Track: ” Keep The Lights On” by Wave Machines.
Co-prod: Carling Doubt & Angelina Milanovic
Engineer: Brad Nelson
Assist Engineer: Harry Knazen