It Takes More Than ‘Talent’ To Win Juno Video Of The Year

Director Michael Maxxis

Michael Maxxis, The 2010 MuchMusic Director of the Year, has made an impressive leap into the music video scene. He’s both a visionary and an original, with his raw, purist style. His visual look is unique, preferring to shoot on film, allowing him to do many of his signature optical effects in camera. His latest music video for Juno award-winning Canadian band Billy Talent has garnered a Juno nomination for Video of The Year for the Brown Entertainment director.

Billy Talent – Saint Veronika – 2011 Juno Video Of The Year Nominee
directed by Michael Maxxis, edited by Dave De Carlo

Rooster editor Dave De Carlo is a talented young editor with his own unique editorial style that is a perfect match for Maxxis’. He’s very much in demand on-set for his extensive visual effects knowledge and collaborative approach.

Dave De Carlo

About working with Maxxis, De Carlo says, “Maxxis and I have been working together for a few years now. We have a very collaborative relationship and have become good friends. We constantly push each other to evolve our style and taste in music videos and commercials.” I can still remember being asked to cut one of his music videos for the first time – I watched a few of the videos that he had done previously on his reel and was blown away by his frenetic style of filmmaking. His music video work was like nothing else that was being done at the time in Canada.”

Maxxis’ recent projects have included videos for Billy Talent, Hot Hot Heat, Three Days Grace, Alexisonfire, Jimmy Gnecco, Cradle of Filth, and The Heavy – each with it’s own signature look. But nailing the look isn’t easy. Getting there takes planning, hard work and time.


Hot Hot Heat “21 at 12” directed by Michael Maxxis, edited by Dave De Carlo

“The first video we worked on together was for The Clicks (F$%k Your Pain Away) and it was quite the adventure.”says De Carlo. “Maxxis came back from New Orleans with nearly 7 hours of footage shot on 4 different cameras. At the time I was shocked, but I have since come to expect Maxxis to give me everything I need AND MORE on every job I have the pleasure of cutting for him.” According to De Carlo Maxxis loves to experiment with cameras, film stocks, lenses and colour.

Maxxis once again called upon De Carlo’s editorial chops to help him bring the Billy Talent project together. Says De Carlo, “When I saw the Billy Talent ‘Saint Veronika’ footage initially, I was blown away by the sheer scale of the video. Maxxis and his production team – including acclaimed cinematographer Adam Marsden and talented production designer Adam Wilson – did an incredible job making the story of the paper-bag doll named Veronika feel EPIC. I felt inspired and dove right in. I can remember the first night of cutting. I was here at Rooster until 4 in the morning playing around with variations on the intro – trying to nail the tone.”

The experience hasn’t just led Maxxis and De Carlo down the music video path. The pair has collaborated on a few successful commercial projects that have brought Maxxis’ unique sensibility of filmmaking to advertising.


8 for Infinity Trailer directed by Michael Maxxis, edited by Dave De Carlo

Maxxis has also achieved international critical acclaim with his short film “Steak and Milk” which screened at festivals around the world. Following Steak and Milk, Maxxis shot “8 for Infinity”, also cut by De Carlo. It stars Jimmy Gnecco and David Carradine in his final performance on celluloid. 8 for Infinity will be hitting the festival circuit in 2011.

About the Juno nomination, De Carlo says, “Michael Maxxis did an absolutely brilliant job! I feel very lucky to have been part of a music video that I think is pretty killer.” You can bet everyone at Brown Entertainment – the production company that reps him – and the staff at Rooster Post, will have their fingers crossed for Maaxis when the Video Of The Year Juno is announced.

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